Power blogging couple shoot for Tiffany & Co
11 Jan 2012, Posted by Cape Town Girl in bloggers, fashion, photography, 0 Comments

Love that Tiffany & Co commissioned power blogging couple Garance Dore & the Sartorialist to shoot images for their ‘True Love is Everywhere’ campaign. Very pretty, lovely feeling to all of them. Plus their third-party perspective brought something fresh to the Tiffany work. Great idea on behalf of the brand by playing to the bloggers’ strengths, namely photography. I see a lot of brands putting bloggers in ads, making them talk and sing and dance and host evenings when really, bloggers are bloggers. Let them do what they do best.
PS. I’ll bet Tiffany paid them to take part in this campaign. And rightly so. That’s called a ‘blogger budget’. And it’s real!























