My thoughts on 22seven
27 Jan 2012, Posted by Cape Town Girl in apps, cool websites, money money money, technology, 1 Comments
So the internet is abuzz about new financial tech arrival on the scene, 22seven, a subscription-based app / service that employs a ‘gamified’ approach to managing your money. That is, it turns developing good spending habits into something fun. Not a bad thing I don’t think, especially since most of us spend our lives unconsciously swiping away our cash. I was privvy to some of the thinking and development behind 22seven since I worked on the brand before it even had a name, and can say this much about it:
For all the doubting Thomases, a lot of time and energy has gone into the development and strategic partnerships that form the 22seven service. So while a lot of people are freaking out about giving their banking details to 3rd parties, I’m somewhat reassured by the fact that 22seven uses Yodlee, which has a flawless track record when it comes to online banking security. Something I guarantee YOUR bank does not have.
I also know that Christo and Di, the founders of 22seven, spent a year researching consumer and tech trends in the states, attending lectures and conferences and working with Dan Arielly, and I respect the amount of careful thought that has gone into the development of the app. It’s certainly more than my bank has done in developing an app (they have done zero, my bank does not offer an app). I also appreciate having help when it comes to making the most of my money, something of which South African banks do the exact opposite. In fact, it’s in their interests for you to NOT know how much you spend on charges, to be a little ‘out of it’ when it comes to your finances. The more of a mission it is keeping track of your investments vs costs vs expenditure vs monthly fees, the better. This app is designed to show you where you are wasting money, across every aspect of your finances. Not even your private banker knows / cares that much. No wonder they are freaking out about it.
Lastly, I know 22seven is designed to create a consciousness around how you spend your money. Anything that makes us more conscious, in my opinion, can only make the world a better place.
So while there’s a big ol’ hoo-haa now, I’m sure we’ll all be using 22seven within year’s time.
UPDATE: Here is another article on why it’s safe to use 22seven.


























