Longchamp the latest fashion brand to up their online video content

29 Nov 2011, Posted by Cape Town Girl in digital, fashion, 0 Comments

Fashion and beauty brands are upping their video output as they accept that watching quick ‘n easy snatches of consumerist content has that ’soap opera’ addictive factor. The Longchamp web show will showcase ready-to-wear pieces, handbags and shoes, and will document the life of a fashion magazine editor just to give it, well, a bit of a storyline. Others to start producing web video content include Mango (above( who recently did their What Shall I Wear, and British menswear brand Dunhill got on board with a series of videos entitled Day 8.

Source Yahoo