Only One launches at House of Fashion: Macarons, Bubbly & Dresses

11 Nov 2010, Posted by Cape Town Girl in CTG, CTG recommends, Parties, cape town, fashion, girl stuff, shopping, south africa, 2 Comments

MEJ & CTG went to the launch of Only One at House of Fashion at 153 Loop Street last night. Only One is a new concept in shopping – let’s call it an ‘invitation-only Fashion Club’. You can join by being invited, or you can apply to become a member. As a member, instead of dealing with the usual mall-ish hoi-poloi with their mall-ish ‘can I help you?’, you can just book an appointment to shop, and when you’re there you get the services and guidance of a stylist, which takes a lot of the stress out of making decisions. Once you’re set on a dress and a look, you are fitted right there and then to your personal measurements, and can walk out with a one-of-a-kind beautiful piece that is tailored to your body.

Take a moment. Comprehend this. Can you say OH MY GOSH loud enough? The launch was lavish and lovely. Champagne, macarons, and dresses, dresses, dresses. We tried on seven thousand four hundred before we made a shortlist.